14 Apr FlashCo® Branding Initiative
Date: April 14, 2016
Dear FlashCo Valued Customer,
I am pleased to announce that effective April 18, 2016, FlashCo will begin branding its TPO and PVC Prefabricated Accessories with a permanent mark. [FlashCo®] will be the identification mark permanently debossed into the membrane of the prefabricated part. There are several reasons for our company to embark on this initiative and I wanted to take a minute to share those with you.
- Traceability – In addition to the “FlashCo®” identification mark, FlashCo will add a plant location identification mark. With 5 production facilities and growing, if there isever an issue with any accessory it is important for us to ascertain which plant produced the part in order to track down the root cause of the issue. This is our initial foray into traceability and it will continue to evolve from here.
- Warranty – There are many companies trying to duplicate what we do. With an industry leading 20 year warranty on our parts and accessories, identification is truly important. In an effort to support our warranty, debossing will eliminate any ambiguity in who manufactured the accessory in question, and it will allow us to immediately identify FlashCo produced parts.
- Brand – We have worked hard to build a strong brand and our customers associate the FlashCo name with quality, speed, value and innovation. With our branding initiative, our customers will be assured they are receiving genuine FlashCo parts and accessories.
Since our founding in 2000, we have built our brand around on our core values: integrity, respect, customer satisfaction and a can-do attitude. The debossing of “FlashCo®” into our parts and accessories will assist with recognition, build trust and ensure you receive FlashCo quality products.
If you have any questions about our new debossing program, please do not hesitate to ask.